Partner with Easter Trees
Easter Trees is a new annual tradition — and garden centres are at the heart of it. By stocking potted blossom trees and Easter Tree Kits for spring 2027, you can be part of something families will come back for year after year.
Why this matters for your business
Every Christmas, garden centres sell Christmas trees. Easter Trees creates the same annual moment in spring — a reason for families to visit, buy a tree, and start a new tradition. Unlike cut Christmas trees, blossom trees are living products that need ongoing care, compost, mulch, and accessories. They bring customers back.
How stock demand is created
We don’t tell you what to stock. The demand comes from your area, in this order:
- Landowners list spots on the map — a churchyard, a school field, a community orchard — and publish the tree palette suited to each site (native species, mature size, soil).
- Households who can’t plant at home reserve a spot near them and bring a tree that matches that landowner’s palette. Households planting at home use our tree guide to pick what fits their garden.
- Garden centres watch the postcode-level demand build — how many trees, what species, by when — and stock accordingly.
The result is site-appropriate planting at scale, without a top-down planting plan and without you guessing at volumes. We’ll share anonymised regional demand data with registered stockists from autumn 2026 onwards, ahead of your spring 2027 stock orders.
How to get involved
Stock potted blossom trees for spring 2027 against the demand signal in your catchment. Our tree guide covers the species families are most likely to ask for — native priority (wild cherry, hawthorn, blackthorn, crab apple, plum), with popular ornamentals (Kanzan, Shirotae, Tai-Haku, Evereste) for those planting at home. Display the trees with our free point-of-sale pack and help customers find the right one for their site.
You can also stock or create Easter Tree Kits: a potted blossom tree bundled with edible decorations (suet blossom shapes, seed-filled eggs, fat-ball baubles). Everything on the tree feeds the birds. It’s a gift product with a story.
Free asset pack
Point-of-sale materials in three tiers — a trust mark every stockist uses, editable templates for chains with brand teams, and finished pieces independents can print today. All free.
Tier 1 — Trust mark
Window decal, QR shelf strips, stockist badge SVGs. Ready to print, no editing.
Tier 2 — Editable templates
A4 poster and shelf-talker templates with co-brand zones for your logo, variety, and price.
Tier 3 — Designed pieces
Five UK native species shelf-talkers, A4 stockist poster, A5 counter card — print-ready PDFs.
First release — we’d genuinely rather hear what doesn’t work than guess. Email tara@eastertrees.com with anything you’d change. Want to be listed as a stockist on our map? Reply to the same address and we’ll add a pin.
Become a partner
Register your garden centre to appear on the Easter Trees map. Free marketing materials, increased spring footfall, and association with a national tree-planting campaign. It takes about two minutes.