Asset pack — spring 2027.
Free point-of-sale materials for stocking Easter Trees. Built in three tiers because we know not every store works the same way: a trust mark every stockist uses, editable templates for chains with their own brand teams, and finished pieces independents can print today.
Heads up: this is the first release. We’d genuinely rather hear what doesn’t work than guess. Email tara@eastertrees.com with anything you’d change.
Tier 1 · For everyone
Trust mark & QR
The non-negotiable bit. A simple stamp that tells customers you’re a stockist, and a QR strip that sends them to our species guide. Use as-is — no design work required.
Window decal — A5 portrait
Circular “Official Easter Trees Stockist 2027” badge for window vinyl or printed display.
QR shelf strip — A4 (4-up)
Four cuttable shelf strips per A4 sheet. “Which blossom tree is right for you?” with QR to find-your-tree.
Stockist badge — SVG (round)
Vector trust mark for your website, newsletters, social. Scales to any size.
Stockist lockup — SVG (horizontal)
Horizontal version of the trust mark for footers, banners, email signatures.
QR code — find-your-tree
High-resolution PNG of the QR linking to our species guide. Drop into any of your own materials.
QR code — eastertrees.com
QR linking to the homepage / sign-up. For till receipts, counter cards, social.
Tier 2 · For chains with brand teams
Editable templates
If you have your own brand guidelines, swap our visual layer for yours. The dashed boxes mark editable zones (your logo, variety, price, provenance). The dark green Easter Trees footer is the bit we ask you to leave intact.
Editable A4 stockist poster
Full-page poster with co-brand zone for your logo and an editable price/variety block. Easter Trees lockup at the foot.
Editable shelf-talker (A4, 4-up)
Four blank shelf-talker cards per A4. Replace the bracketed text with your variety, price, and provenance.
How to edit: open the HTML in any text editor and replace the [BRACKETED] placeholder text. Then open in Chrome or Safari, ⌘P / Ctrl+P → Save as PDF (A4 portrait, default margins). Or hand the HTML to your design team as a layout spec.
Tier 3 · For independents & smaller stores
Fully-designed, drop-in pieces
Print-ready PDFs you can use today. No editing required. Five UK native species, a stockist poster, and a counter card with QR.
Native species shelf-talker set (6-up)
One A4 sheet, six cards: an introductory card plus five UK native Easter Trees species — wild cherry, hawthorn, blackthorn, crab apple, plum/damson.
A4 stockist poster (designed)
Full-page poster — “Plant an Easter Tree” with three-step guide and stockist badge. No editing required.
Want to be listed as a participating stockist on the Easter Trees map? Register and we’ll add a pin showing your location and what you stock.
Print specs
- Posters: satin or matt 170–200gsm. Print at 100% — do not “fit to page.”
- Shelf-talkers & counter cards: 250–300gsm card stock. Cut along dashed lines.
- Window decal: printable vinyl or self-adhesive paper, A5. Or hand to your usual sign-maker as a PDF brief.
- Browser: Chrome or Safari for best results when printing the HTML templates to PDF.